Bloomberg Businessweek Creative Director Richard Turley wanted something a little bit more flexible than just a piece of lettering to tie a special section on sports together, so Christian Schwartz created a stencil version of the Regular weight of their Neue Haas Grotesk, loosely inspired by the work of Lawrence Weiner (who, ironically, despises Helvetica). The stencil resurfaces from time to time, including on the cover of the 2-9 April 2012 issue.
